Year
2026
Industry
branding
Space of work
product design
Timeline
20 Weeks
Introduction
A playful reimagining of tradition through color, flavor and design.
Xinkluka is a playful candy brand inspired by Georgia’s beloved khinkali. Reimagining a traditional cultural icon as a colorful jelly treat, the brand combines fun, creativity, and local identity in a unique and memorable way. With vibrant flavors, cheerful packaging, and a distinctive product shape, Xinkluka offers a sweet experience that celebrates both tradition and imagination
Final thoughts
Xinkluka transforms a familiar cultural symbol into a fun and modern product that appeals to a wide audience. By blending tradition with playful design, the brand creates a memorable identity that stands out in the confectionery market. Through its unique concept, vibrant visuals, and engaging personality, Xinkluka demonstrates how cultural inspiration can be reimagined into something fresh, creative, and enjoyable.
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PROJECTS
